SEO & SMM Analyst
0-2 years of experience Required
Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Knowledge of ranking factors and search engine algorithms
Solid understanding of performance marketing, conversion, and online customer acquisition
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Track, report, and analyze website analytics and PPC initiatives and campaigns
Develop and implement link building strategy